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Manager, Digital Marketing
Salary undisclosed
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Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our
Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
How you’ll make an impact:
• Develop and manage digital marketing initiatives and associated marketing programs which support key BU initiatives, product launches and market development efforts while applying consistent execution of Edwards' corporate digital marketing guidelines and trademark requirements
• Collaborate with cross-functional teams (e.g., Regional Marketing) to execute regionally relevant, robust content utilizing regional marketing platforms which ensure a consistent customer experience across all touch points
• Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Gain insights from market research to inform digital marketing initiatives
• Oversee the development of creative with agencies. Manage agency priorities and approve expenditures within budget guidelines
• Act as internal and external digital marketing steward for Edwards' corporate digital marketing and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Develop department operational procedures and processes that foster effective communications and collateral
• Perform analytics and/or interpret metrics to track program effectiveness and ROI; provide recommendations to leadership that affect strategic decisions within the business
• Incidental duties
What you'll need (Required)
Bachelor's Degree 8 years years experience of work experience Required or
Master's Degree or equivalent 6 years years experience of related experience working in digital marketing Required
What else we look for (Preferred):
• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Proven experience in articulating digital initiatives and educate other members of the organization by contributing to the development of new concepts, techniques, and standards
• Experience with marketing automation platforms and tools required (e.g., , web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite)
• Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
• Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive knowledge and understanding of digital campaigns, tools, and landscape
• Extensive understanding of related aspects of applying marketing concepts and principles to digital channels
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our
Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
How you’ll make an impact:
• Develop and manage digital marketing initiatives and associated marketing programs which support key BU initiatives, product launches and market development efforts while applying consistent execution of Edwards' corporate digital marketing guidelines and trademark requirements
• Collaborate with cross-functional teams (e.g., Regional Marketing) to execute regionally relevant, robust content utilizing regional marketing platforms which ensure a consistent customer experience across all touch points
• Explore and integrate innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Gain insights from market research to inform digital marketing initiatives
• Oversee the development of creative with agencies. Manage agency priorities and approve expenditures within budget guidelines
• Act as internal and external digital marketing steward for Edwards' corporate digital marketing and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Develop department operational procedures and processes that foster effective communications and collateral
• Perform analytics and/or interpret metrics to track program effectiveness and ROI; provide recommendations to leadership that affect strategic decisions within the business
• Incidental duties
What you'll need (Required)
Bachelor's Degree 8 years years experience of work experience Required or
Master's Degree or equivalent 6 years years experience of related experience working in digital marketing Required
What else we look for (Preferred):
• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Proven experience in articulating digital initiatives and educate other members of the organization by contributing to the development of new concepts, techniques, and standards
• Experience with marketing automation platforms and tools required (e.g., , web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite)
• Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
• Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive knowledge and understanding of digital campaigns, tools, and landscape
• Extensive understanding of related aspects of applying marketing concepts and principles to digital channels
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control