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You will be responsible for ensuring the management and implementation of the B2C e-commerce communication within a true end-to-end marketing solution for one of the world leading FMCG clients.
In addition to the successful management of all biddable media platforms and media placements on selected e-commerce sites for your client, you will be evaluated according to your leadership of your team that should have minimal turn-over.
Reporting of the role
This role reports to the Head of Digital Operation in MediaCom Guangzhou.
3 best things about the job:
• Work on the fast emerging section of advertising and business: e-commerce.
• Work on the leading brands of one of the world largest advertisers.
• Lead and Grow with a young/passionate and diverse team.
Measures of success –
In three months:
• Been up to speed with overall portfolios / value proposition and able to articulate this confidently.
• Built relationships across both internal and external stakeholders who will ultimately enable you to excel in your role.
• Identified opportunities to drive best practices in terms of tools adoption and process improvement to positively impact your team.
• Grow and strengthen your team and build relationship with client’s e-commerce managers and client’s e-commerce partners.
In six months:
• Implemented tools and process which have increased the efficiencies of the team.
• Built trust and confidence of clients by guiding them through the engagement process and actively listening and responding to their queries and concerns.
• For the long-term development of the team, you will coach others by assessing each individual's strengths and areas for development and encouraging a free exchange of constructive feedback.
• Implemented clear strategies how to increase campaign performance including innovative approaches.
In 12 months:
• Stabilized the assigned tasks including Search, biddable & media placement successfully.
• Integrated the team and services successfully in the overall planning product.
• Increased the performance considerably.
Responsibilities of the role:
• Define and oversee our stakeholders, strategy and solution in the e-commerce space in close collaboration with clients and their e-commerce partners.
• Phased development plan for growth / success.
• Clear escalation process for best in class service.
• Lead discussions and align understanding of the benefits of the strategy & solution. Establish best practice in rolling out the B2C e-commerce approach smoothly and successfully.
• Oversee process to ensure that all the assigned tasks are aligned to the overall strategy across digital disciplines and review regularly.
What you will need:
• Working experience of 8 years and more with e-commerce vendors or in e-company.
• Hands-on experience and familiar with all available communication opportunities from the key e-commerce partners in China – Search, biddable, placement – to ensure the success of the B2C e-commerce business.
• Working experience with multi-cultural environments and possessing charismatic character being able to establish and maintain strong relationship with internal and external partners.
• Dynamic personality that can give confidence to clients that we could stay ahead and share the knowledge in the fast-pace B2C e-commerce business environment.
• Excellent in leading a team and develop key team members
• Good command in English and Chinese.
About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
In addition to the successful management of all biddable media platforms and media placements on selected e-commerce sites for your client, you will be evaluated according to your leadership of your team that should have minimal turn-over.
Reporting of the role
This role reports to the Head of Digital Operation in MediaCom Guangzhou.
3 best things about the job:
• Work on the fast emerging section of advertising and business: e-commerce.
• Work on the leading brands of one of the world largest advertisers.
• Lead and Grow with a young/passionate and diverse team.
Measures of success –
In three months:
• Been up to speed with overall portfolios / value proposition and able to articulate this confidently.
• Built relationships across both internal and external stakeholders who will ultimately enable you to excel in your role.
• Identified opportunities to drive best practices in terms of tools adoption and process improvement to positively impact your team.
• Grow and strengthen your team and build relationship with client’s e-commerce managers and client’s e-commerce partners.
In six months:
• Implemented tools and process which have increased the efficiencies of the team.
• Built trust and confidence of clients by guiding them through the engagement process and actively listening and responding to their queries and concerns.
• For the long-term development of the team, you will coach others by assessing each individual's strengths and areas for development and encouraging a free exchange of constructive feedback.
• Implemented clear strategies how to increase campaign performance including innovative approaches.
In 12 months:
• Stabilized the assigned tasks including Search, biddable & media placement successfully.
• Integrated the team and services successfully in the overall planning product.
• Increased the performance considerably.
Responsibilities of the role:
• Define and oversee our stakeholders, strategy and solution in the e-commerce space in close collaboration with clients and their e-commerce partners.
• Phased development plan for growth / success.
• Clear escalation process for best in class service.
• Lead discussions and align understanding of the benefits of the strategy & solution. Establish best practice in rolling out the B2C e-commerce approach smoothly and successfully.
• Oversee process to ensure that all the assigned tasks are aligned to the overall strategy across digital disciplines and review regularly.
What you will need:
• Working experience of 8 years and more with e-commerce vendors or in e-company.
• Hands-on experience and familiar with all available communication opportunities from the key e-commerce partners in China – Search, biddable, placement – to ensure the success of the B2C e-commerce business.
• Working experience with multi-cultural environments and possessing charismatic character being able to establish and maintain strong relationship with internal and external partners.
• Dynamic personality that can give confidence to clients that we could stay ahead and share the knowledge in the fast-pace B2C e-commerce business environment.
• Excellent in leading a team and develop key team members
• Good command in English and Chinese.
About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.
China market overview
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.
If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.