Director, Marketing Capabilities, GC
Salary undisclosed
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Key responsibilities
• Responsible for driving strategic capabilities and operational excellence across Shared Services (payment, contracts, comp product) and Marketing capabilities, supporting x-functional teams with a focus on Icon SH, Creative Studios, Marketing Operations and Brand Marketing. And this role will report into Sr. Director, Brand Planning of Operations.
• Develop and lead the central vision and execution around all marketing capabilities that will serve x-functional marketing teams.
• Design process and solutions that can evolve the digital process and enhance the workflow from marketing brief through creative production, design and delivery of digital assets.
• Manage a centralized comp product process to support product needs across seeding, sampling and event use.
• Manage marketing capabilities portfolio and roll-out of new tools, and support set up and maintenance of Icon SH production house.
• Ensure Center of excellence around business operations and drive efficiency, standardization of contracts and payments.
Key Partnerships
• Martech
• Insights
• Digital Brand
• Brand Creative
• Icon SH
• Marketing Operations
• Global Shared Services
Critical Competencies for Success
The key competencies for the role:
• Strategic and Analytical mindset: Innovative problem-solving ability, leveraging multiple sources of input.
• Knowledge transfer skillset: Ability to create platform for training and learning across a big team with different tiers of needs
• Functional acumen: Deep skills in marketing project management, plus general skills across training, asset content management, marketing automation, integrated media, data/analytics & consumer insights.
• Communication: Effective storyteller (esp. simplifying complex information) in verbal and written form
• Partnership and leadership; strong communication with GC and Global stakeholders
Requirements
• Ideal candidate would have 10 years experience strategizing and implementing new tools and workflows as well as experience in a creative, fast-paced & complex marketing environment
• Proven success in delivering best in class platforms and support infrastructure to life for creative teams
• Strong oral and written communication skills and ability to challenge the status quo
• Ability to deal with ambiguity and work in a dynamic, results-oriented environment
• A track record for leading teams to develop a culture of continuous improvement
• Strategic Enterprise Thinking
• Master’s or bachelor’s degree or equivalent experience
• Fluency in English language
• Responsible for driving strategic capabilities and operational excellence across Shared Services (payment, contracts, comp product) and Marketing capabilities, supporting x-functional teams with a focus on Icon SH, Creative Studios, Marketing Operations and Brand Marketing. And this role will report into Sr. Director, Brand Planning of Operations.
• Develop and lead the central vision and execution around all marketing capabilities that will serve x-functional marketing teams.
• Design process and solutions that can evolve the digital process and enhance the workflow from marketing brief through creative production, design and delivery of digital assets.
• Manage a centralized comp product process to support product needs across seeding, sampling and event use.
• Manage marketing capabilities portfolio and roll-out of new tools, and support set up and maintenance of Icon SH production house.
• Ensure Center of excellence around business operations and drive efficiency, standardization of contracts and payments.
Key Partnerships
• Martech
• Insights
• Digital Brand
• Brand Creative
• Icon SH
• Marketing Operations
• Global Shared Services
Critical Competencies for Success
The key competencies for the role:
• Strategic and Analytical mindset: Innovative problem-solving ability, leveraging multiple sources of input.
• Knowledge transfer skillset: Ability to create platform for training and learning across a big team with different tiers of needs
• Functional acumen: Deep skills in marketing project management, plus general skills across training, asset content management, marketing automation, integrated media, data/analytics & consumer insights.
• Communication: Effective storyteller (esp. simplifying complex information) in verbal and written form
• Partnership and leadership; strong communication with GC and Global stakeholders
Requirements
• Ideal candidate would have 10 years experience strategizing and implementing new tools and workflows as well as experience in a creative, fast-paced & complex marketing environment
• Proven success in delivering best in class platforms and support infrastructure to life for creative teams
• Strong oral and written communication skills and ability to challenge the status quo
• Ability to deal with ambiguity and work in a dynamic, results-oriented environment
• A track record for leading teams to develop a culture of continuous improvement
• Strategic Enterprise Thinking
• Master’s or bachelor’s degree or equivalent experience
• Fluency in English language