Marketing manager – E Commerce
Salary undisclosed
Checking job availability...
Original
Simplified
• Responsible for regular planning of integrated marketing activities in all e-commerce platform’s promotion.
• Plan and formulate integrated marking content and product promotion program (including Tmall, JD.com promotion, Tiktok promotion, to B plantfroms promotions etc.) and other online related marketing work.
• Research the promotion plan of competitors, provide promotion suggestions to the ecommerce team and report the promotion effect
• Responsible for the promotion of store and keyword strategy, search engine marketing, and the introducing of traffic to improve the store conversion rate
• Develop product portfolio, pricing, promotion and distribution proposal for related channel segment;
• Responsible for new product launch and follow-up activities on ecommerce platform;
• Promotion resources management and assessment of investment channels ROI;
• Closely work with data science team, deeply understand the market and users through data analysis and monitor the progress and effectiveness, continuously improve according to the feedback
• Lead to communicate and coordinate with cross-functions to nail down the internal alignment and implementation process
• Work with Corporate Communication together towards external parties to create and implement the Digital strategies, with the objectives of enhancing brand awareness
• Budget management (planning & tracking) by channel segment at monthly basis
• Support line manager on other assigned projects and tasks