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Marketing manager – E Commerce

Salary undisclosed

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• Responsible for regular planning of integrated marketing activities in all e-commerce platform’s promotion.

• Plan and formulate integrated marking content and product promotion program (including Tmall, JD.com promotion, Tiktok promotion, to B plantfroms promotions etc.) and other online related marketing work.

• Research the promotion plan of competitors, provide promotion suggestions to the ecommerce team and report the promotion effect

• Responsible for the promotion of store and keyword strategy, search engine marketing, and the introducing of traffic to improve the store conversion rate

• Develop product portfolio, pricing, promotion and distribution proposal for related channel segment;

• Responsible for new product launch and follow-up activities on ecommerce platform;

• Promotion resources management and assessment of investment channels ROI;

• Closely work with data science team, deeply understand the market and users through data analysis and monitor the progress and effectiveness, continuously improve according to the feedback

• Lead to communicate and coordinate with cross-functions to nail down the internal alignment and implementation process

• Work with Corporate Communication together towards external parties to create and implement the Digital strategies, with the objectives of enhancing brand awareness

• Budget management (planning & tracking) by channel segment at monthly basis

• Support line manager on other assigned projects and tasks