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Key Responsibilities:
Social Media Strategy & Engagement:
• Develop and execute social media strategies for Xiaohongshu (Little Red Book) to create impactful content that resonates with target audiences.
• Drive community engagement and effectively cultivate product or brand awareness through creative posts and storytelling.
E-Commerce Campaign Management:
• Plan, launch, and manage e-commerce campaigns across multiple platforms, ensuring they are aligned with business goals and KPIs.
• Optimize campaigns for maximum visibility, conversion, and ROI.
E-Commerce Platform Compliance & Optimization:
• Monitor and stay up-to-date with the latest regulations, guidelines, and features of leading e-commerce platforms.
• Ensure all marketing activities comply with platform policies, optimizing content and campaigns for increased reach and effectiveness.
Performance-Based Advertising:
• Develop, manage, and analyze performance-based advertising campaigns (including paid ads) across various digital platforms.
• Utilize data-driven insights to continually improve ad performance and campaign results.
Brand Asset Development & Management:
• Lead the development and management of key brand assets, including visual content, product images, promotional videos, and digital assets, ensuring they align with the brand identity.
• Maintain consistency across all brand assets and ensure they effectively communicate the brand’s message and value proposition.
• Collaborate with design and content teams to create compelling and engaging brand assets for campaigns.
Team Collaboration & Reporting:
• Collaborate with internal teams to ensure cohesive and impactful marketing strategies.
• Report on campaign performance, provide actionable insights, and recommend strategies for improvement.
Qualifications and Skills:
• 3+ years of experience in digital marketing, e-commerce, or social media management, with a strong understanding of platforms like Xiaohongshu.
• Experience in developing and executing e-commerce campaigns.
• Strong understanding of e-commerce platform rules and regulations.
• Analytical skills to interpret advertising and campaign performance data.
• Ability to work collaboratively and communicate effectively with cross-functional teams.
Social Media Strategy & Engagement:
• Develop and execute social media strategies for Xiaohongshu (Little Red Book) to create impactful content that resonates with target audiences.
• Drive community engagement and effectively cultivate product or brand awareness through creative posts and storytelling.
E-Commerce Campaign Management:
• Plan, launch, and manage e-commerce campaigns across multiple platforms, ensuring they are aligned with business goals and KPIs.
• Optimize campaigns for maximum visibility, conversion, and ROI.
E-Commerce Platform Compliance & Optimization:
• Monitor and stay up-to-date with the latest regulations, guidelines, and features of leading e-commerce platforms.
• Ensure all marketing activities comply with platform policies, optimizing content and campaigns for increased reach and effectiveness.
Performance-Based Advertising:
• Develop, manage, and analyze performance-based advertising campaigns (including paid ads) across various digital platforms.
• Utilize data-driven insights to continually improve ad performance and campaign results.
Brand Asset Development & Management:
• Lead the development and management of key brand assets, including visual content, product images, promotional videos, and digital assets, ensuring they align with the brand identity.
• Maintain consistency across all brand assets and ensure they effectively communicate the brand’s message and value proposition.
• Collaborate with design and content teams to create compelling and engaging brand assets for campaigns.
Team Collaboration & Reporting:
• Collaborate with internal teams to ensure cohesive and impactful marketing strategies.
• Report on campaign performance, provide actionable insights, and recommend strategies for improvement.
Qualifications and Skills:
• 3+ years of experience in digital marketing, e-commerce, or social media management, with a strong understanding of platforms like Xiaohongshu.
• Experience in developing and executing e-commerce campaigns.
• Strong understanding of e-commerce platform rules and regulations.
• Analytical skills to interpret advertising and campaign performance data.
• Ability to work collaboratively and communicate effectively with cross-functional teams.
About Abbott Laboratories
| Size | More than 5000 |
| Industry | Health Care Services |
| Location | Lake County, United States |
| Founded | 1 January 1888 |
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