Database Marketing Manager

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Description Summary: This role sits within the China Database Marketing team and will be based in Shanghai. The candidate will be responsible to support and execute against the data targeting strategy for PayPal's merchant business. The ultimate objective of this role is to generate customer demand and deliver quality leads to support the corporate sales teams across China in exceeding their revenue goals and acceleration sales pipeline. The role takes specific focus on analysing and translating business needs into longer-term lead generation process, automation and data driven solutions. Evaluating existing data systems to working with global DBM teams, local development and business team to create conceptual data models and flows. Also, taking a local/cross-border approach to lead generation campaigns and pilots Job Description: Job Description Summary： This role sits within the China Strategy and Sales Operation team, reporting directly to The Head of China Strategy Operation. This position will be based in Shanghai. The candidate will be responsible to support and execute against the data targeting strategy for PayPal's merchant business. The ultimate objective of this role is to generate customer demand and deliver quality leads to support the corporate sales teams across China in exceeding their revenue goals and acceleration sales pipeline. The role takes specific focus on analyzing and translating business needs into longer-term lead generation process, automation and data driven solutions. Evaluating existing data systems to working with global DBM teams, local development and business team to create conceptual data models and flows. Also, taking a local/cross-border approach to lead generation campaigns and pilots. Job Description： Your way to impact: Build up leads generation capabilities for PayPal China leveraging local insights and global resources Shape overall leads generation strategy that align with overall sales objectives to drive high margin growth China Your day to day: Plan, strategize, setup & deliver top of class sales-oriented data initiatives and process Work closely with sales, internal regulatory and compliance teams and 3rd party vendors to develop data framework and enrichment process Work closely with business functions to convert data driven insights into business actions Managed a team of data analysts to maintain a steady stream of lead gen campaign leads Drive E2E campaign execution, process refinement and enhanced automation and optimization. Using a data approach, collaborate with stakeholders to gain a clear understanding of critical business questions across topics like Work with BU leaders to develop initiatives to prevent customer churn & improve retention rates Develop Potential customers sizing and targeting leverage big data and AI Deep understanding of technical operations metrics and lead gen processes Identify data opportunities and perform descriptive/predictive analytics as needed What do you need to bring: Experience and Skills: 8+ years of experience in B2B, lead generation or marketing analytics. 8+ years of recent SQL experience with a deep understanding of structure and unstructured databases 5+ years of hands-on experience with physical and relational data modelling. Expert knowledge of metadata management and related tools. 4+ years of experience in team management and mentoring. Bilingual capabilities are mandatory to work closely with global stakeholders Deep understanding of Python, R or other languages to performance data analytical tasks Proven understanding of commercial data and how to leverage that to drive marketing and sales campaigns Working knowledge in relevant technologies – Salesforces, Teradata, BigQuery, Notebooks Able to drive collaboration within a matrixed environment. Strong interpersonal skills, results-oriented and an appreciation of diversity in teamwork. Bachelor’s degree (Computer science, Information technology, or a similar field.) – MBA or advanced quantitative degree is a plus. Qualities and Behaviors: Deliver Stand out Results – develops decisive strategies that deliver tangible results Execute Well – focuses the business area on strategic priorities; operates clear, simple systems Compete to Win – identifies consumer and competitor focused business opportunities Innovate – leads effectively in a dynamic, fast-changing environment; challenges convention Enable and Grow Talent – builds capability and a succession pipeline Lead Completely – contributes to the business leadership agenda; sets business area vision Navigate the Matrix – organizational awareness, engages widely with peers and seniors across PayPal Additional Job Description: Subsidiary: PayPal Travel Percent: 0 For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Our Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you. We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com. Who We Are: Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected]. Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply. At PayPal we are reimagining money, democratizing financial services, and giving people more ways to safely connect to their money and to each other. We are purpose-driven and looking for people who want to join us at the forefront of the digital payments revolution. Learn more at PayPal.com/Jobs Learn more about privacy-related questions or data retention. 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Please note that this site has updated features that can’t run on older versions of Internet Explorer. Please use IE11 or MS Edge for an optimal experience.