Senior Marketing Manager

POSITION SUMMARY Own portfolio or big strategic brand strategy to maximize the business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and global/local functional team as TA portfolio (or big strategic brand) lead. Responsibilities Portfolio Management Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management. Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment Input to the country OP plan Interface with WWT to gain support Prepare report for global & country level internal communication Resource Management Portfolio (or big strategic brand) budget planning and control Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and support P&L analy EDUCATION AND EXPERIENCE Qualifications: Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 5-8 years marketing experience with above18 months SBM experience TECHNICAL SKILLS REQUIREMENTS Indicate the technical skills required and/or preferred, as applicable. Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles): Demonstrates business acumen Acts decisively Seizes accountability Holds people accountable Grows-others Leads change Self-awareness Commits to “One Pfizer” Builds effective teams Expect candidates to demonstrate these commercial /management competencies Marketing , Customer and Competitor Insight Marketing Execution Strategic and Operational Business/Marketing Planning Data analysis, interpretation and communications Performance and Program Metrics Exceptional interpersonal skills Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM) Exceptional prioritization –among/across brands, resource-constrained context; Vendor management Proficiency in the local language as well as English proficiency A Pfizer é uma entidade patronal de igualdade de oportunidades e cumpre toda a legislação aplicável em matéria de igualdade de oportunidades de emprego em cada jurisdição em que opera. Marketing and Market Research #LI-PFE As carreiras na Pfizer são sem igual. Na nossa cultura de responsabilização individual, acreditamos na nossa capacidade de melhorar o futuro da saúde e no potencial de transformar milhões de vidas. Estamos em busca de novos talentos para fazer parte da nossa comunidade global, para descobrir novas terapias inovadoras que tornem o mundo mais saudável.