零点研究咨询集团Horizon Research Consultancy Group

零点研究咨询集团是在我国经济市场化进程中产生并不断成长的著名专业研究咨询机构。1992年成立零点调查（市场研究）,于2000年进行结构调整，投资成立了前进策略（策略咨询）和指标数据（共享信息），形成三位一体的格局，是目前国内最大的提供专业的策略性研究咨询服务的集团公司之一。2011年零点业务增加城市公共呼叫中心、网络实验室（E-lab）、商业房地产研究院、国际研究院，加上专注公益的青年公益创业发展中心（YES）和专业创业服务机构飞马旅，零点成为具有全线信息研究咨询与实验性行动管理能力的新型知识服务型机构。目前零点也正进一步拓展在奢侈行业服务的新模式。 零点是世界专业研究者协会(ESOMAR)中国代表机构，也是国际管理咨询机构协会(AMCF) 原中国代表机构。零点依照国际惯例，透过持续的研发投入、与国际服务机构的合作和有力度的人力资源组合，成为兼容国际视野和本土经验的调研咨询知名服务品牌。 Horizon Research Consultancy Group, a renowned and highly specialized research andconsulting company, was established and has developed with China’sevolving market economy. In 1992, Horizon Research (for market research) wasfounded. With Progress Strategy (for strategy consulting) and Horizonkey (forinformation sharing) were established in 2000 due to structural change, thetripartite has become one of the largest strategic research and consultingservice providers. In 2011, Horizon expanded its business and set up UrbanPublic Service Call Centre, E-lab, Commercial Real Estate Research Institute,Horizon International Research Institute, Youth Entrepreneurship for Society(YES) and Flying Horse Brigade - a professional entrepreneurship consultinginstitute. It has developed into a new knowledge-intensive services corporationexcelling in research, consulting and empirical management. Currently Horizonis also exploring new service models for luxury industry. Horizon holds Vice Presidency of China Marketing Research Association, RotatingPresidency of Beijing Technology Consulting Association and is among the firstbatch of institutions with National Bureau of Statistics of China certificationto conduct international research project. “HORIZON” as an internationalregistered trade mark has been protected by Chinese law and Madrid AgreementConcerning the International Registration of Marks. Now Horizon hasco-operation partners in over 45 countries.

According to the GICS (Global Industry Classification Standard) version of March 2023, 零点研究咨询集团Horizon Research Consultancy Group’s industry classification falls within the following categories:

• Sector: Industrials
• Industry group: Commercial & Professional Services
• Industry: Professional Services
• Sub-Industry: Research & Consulting Services